Handcrafted Lessons in Entrepreneurship | ft. Allie Dietzek (WBDP 12)

For the uninitiated, we spoke with Allie Dietzek about a year ago when she was just embarking on her journey to start reign_wala, a commerce ecosystem where the artisans can earn a fair price for their handcrafted pieces.  We got her on the WoBistDude podcast to catch up and see what she’s been up to.

If you haven’t done so already, please take a second and give our podcast a review! It can help us get new ears to the platform… enjoy!

Hello from Allie!


0:34 – Intro to Allie Dietzek and reign_wala

4:33 – What has happened during the past year for you and reign_wala

5:40 – What is Macrame?

8:15 – How did you test for product fit and which markets did end up selling them in?

9:57 – Knowing which flea markets to sell reign_wala products in

15:45 – The challenge of making the online experience reflective of a market experience

17:10 – Experiences sharing profit with the artisans

25:39 – What makes a good product photo?

28:02 – How is Sunny, the first reign_wala artisan doing?

30:19 – Are the close relationships that reign_wala is built on possible for large clothing companies to achieve?

38:14 – Are you currently hiring?

41:49 – Could you name one belief you held last year that you changed your mind about and one that you reaffirmed through experience?

45:56 – What does it feel like putting your all into something?

47:42 – Tips and tricks for traveling safely and intelligently

52:09 – Name a role model of yours

56:07 – What is your spirit animal

Allie Dietzek spent 10 years in customer experience innovation before founding reign_wala. She was born in New York, currently lives in India & NYC, and is an eternal student of the world.
Allie Contributed: May the Artisan Reign Supreme!

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